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About Us

Welcome from all at “Isobel the Florist”

Although we now have our online shop, we still like to talk to people and are more than happy to receive your phone calls.

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About the shops ...
At Isobel The Florist we have two beautiful shops, an experienced floristry team and a huge range of fresh flowers and foliages, gifts and home style ideas.Due to the positioning of our shops we are happy to offer an extensive delivery area and we will be pleased to quote for any requirement and of course give expert advice where it is needed. There is always a beautiful range of designs, from understated seasonal bunches, to dramatic wow factor designs in both contemporary and classic styles to suit your mood and budget.
Visitors to the shop can see our designs being created in our open workshop.

We have included an album of seasonal changes and activity in the shops (below)

 About Isobel
Isobel is a skilled florist with many years experience. Her passion for flowers and plants began at an early age trailing up and down the garden after her dad, who was him-self a dedicated gardener and flower lover….As a teenager, a year at Broomfield college studying Horticulture was followed by a 3 year course at The Welsh College of Horticulture studying Floristry and Flower production.
Over the next few years Isobel gained a wealth of experience working in shops, teaching floristry at Broomfield College engaged in training and development in the industry. During this time Isobel was able to attend the European School of Floristry and also gain the Society of Floristry Diploma and National teaching certificates.Isobels love and passion for flowers continues...
Her first shop opened in Melbourne, south Derbyshire, in 1999 and a second followed at Chester Green, Derby in 2001.  In 2014 Isobel  moved from Chester Green to open a new Florist shop in Breaston, Derbyshire.

Isobel is often asked to give talks and demonstrations and uses this opportunity to promote the Floristry industry and encourage people to visit small local shops and businesses in their area.

The Floristry team

Sue is very creative, artistic and knowledgeable florist has worked with Isobel for 17 years; she is fully qualified and also studied at The Welsh college of Horticulture. Sue is very experienced, having had two successful Florist shops of her own, both here and in Canada.


Elaine has been with our team for 6 years; she is an experienced florist with lots flair who gained her Floristry qualifications at Broomfield College. Having worked with a top designer for several years, Elaine is very creative and always looking for new ideas. 

Tracy  is the most recent member of our team, Tracey is very knowledgeable and has many years of experience in the Floristry industry.  Fully qualified and trained at Broomfield college . 


Sarah is our youngest florist who joined our Floristry team in 2011 after having work experience with us for 2 years while studying at Broomfield College. Sarah left college with a distinction and has lots of creative ideas and imagination, and shows a real passion for flowers. srah is currently on maternity leave with Twins!


Tallula has more of a customer relations role at the shop where she meets and greets customers….establishing quite a considerable fan base in the area.